connect the online and offline experience with iBeacons
iBeacon, a (relatively) small part of the recently unrolled iOS7 operating system, is the big next step into the future for different industries. Apple didn’t spent too much attention on this new technology during the release of its latest operating system. But is now creating a lot of buzz due to the great possibilities of the iBeacons.
Latest trends show that there is getting a bigger overlap between the offline and online world. Bringing together these two worlds is one of the main functions why iBeacons can be deployed. On this website you can find some examples of these implementations.
Wat are iBeacons?
What are iBeacons? iBeacons are small devices which can send messages to smartphones using a low energy Bluetooth signal. The phones can collect these signals very easily. A iBeacon can also determine where the smartphone user is located by three different ranges: Farm medium and close.
iBeacons in retail
iBeacons can be used in multiple types of environment, one of those is the retail sector. Examples of how to use the iBeacons can be by sending personal offers to people walking by or in the store, sending discountcodes for specific products in a shop, releasing new products and expanding the total experience of the store.
Are you interested in how to get more people to visit your store and develop a better store experience? We can help with the iBeacon deployment. Just contact us, and we will develop great personal concepts for your brand!
iBeacons in sports
Marketing campaigns in the sport industry are becoming more and more important. iBeacons can contribute in the success of those campaigns. For example a football club can welcome visitors in their stadium and give up-to-date & detailed information about the match that day. In the example on the right you can see how a message of fifa could look like at the World Cup football this summer.
iBeacons in museums
Since the re-opening of the “rijksmuseum” in Amsterdam with the famous “Nightwatch” painting of Rembrand, the number of visitors rose through the 3 million barrier. Every visitor wants to see this “Nightwatch” painting, so the amount of people in front of the painting is immense. This means not every visitor is able to read the information next to the painting. With iBeacon technology it is possible to send the information to every visitor in front of the painting. Enabling everyone to read the information on their own smartphone.
iBeacons location services
Getting lost isn’t much fun. But this is still happening to tourists in all big cities where they are unknown. The iBeacon technology can help them into finding out where they are. The beacons can guide the tourist into taking a specific route through a city. Complementary they can find information about the location where they are located at the moment. One example can be: Tourist is visiting Amsterdam. He or she downloads a city app at the start of the trip. This app enables the Bluetooth connection on the phone automatically. When the tourist is close to a certain attraction it will receive a push notification.
Crowd management can be easy with this simple implementation. Especially in very large touristic cities.